Bo So
seoul
2023 -
About Bo So
Bo So sheds light on Oriental painting materials that have not been properly introduced to the public or were confined within the art studio, curating, collecting, and presenting them in a new perspective.
Starting with munbangsawoo, the brand not only introduces the aesthetics embedded in Eastern painting materials/tools/pigments but also presents their spirit for everyday incorporation. Furthermore, it showcases the paint palette as an objet d'art.
Bo So," a name that combines "Bo" meaning treasure, highly valued, and "So," originally meaning diligence, preserving purity, and being sincere, comes together to signify "a formless treasure."
Bo So represents the desire to introduce and cherish Eastern artistic materials (Four Treasures of the Study) that quietly exist in their own place, performing their roles with utmost care and sincerity, much like treasures.
